Updated: Mar 10, 2021
If politics and the ongoing pandemic have taught us anything, it's that the internet owns us. It has used our biases against us. Whether it's by Facebook, Google or any other platform, algorithms and artificial intelligence have preyed on the privacy we've given up. Why do we let these internet companies compile so much of our personal info? It's simple. It's how we get to use their services for free. And it's a trade we've been willing to make because we've never had any other option. Until now.
The free Brave Browser allows us to cruise the internet at blazing speeds while protecting your privacy. The best part is that ads are optional. In fact, if you do opt in and support content creators by giving their ads your attention, you'll actually make money. Read this post to learn more.
How the Brave Browser Works
The Brave Browser is flipping that business model completely around. It understands that your attention is a valuable asset. Instead of the old model, now you'll be paid money to browse the internet and view ads that are relative to your interests. Content creators enjoy this model because they get to focus their ads on customers who are more likely to buy their products.
The Brave browser can protect your privacy like no other browser can. Ad matching happens directly on your device, thereby removing the need to leak personal information to provide relevant advertising. The Brave Rewards system locally picks which private ads to show you based on your browsing preferences. Then, Brave uses an anonymous accounting process to tally ad event activity to make sure users earn the correct amount of rewards for their attention.
How to Get Paid for Viewing Ads on Brave
In order to earn money for viewing privacy-respecting ads on the Brave browser, you must first sign up for Brave Rewards. When you join Brave Rewards, your browser will automatically start counting up all the attention you spend on sites you visit. The Brave browser pays users with its native cryptocurrency, Basic Attention Token (BAT). It's a blockchain-based system built on Ethereum. BAT can then be converted to US dollars on the Binance exchange.
Every month, Brave Rewards will send users the corresponding amount of BAT, based on your attention, from the sites you’ve visited to your local browser-based wallet. Furthermore, you have a lot of control over which websites you'd like to support and which ones you don't. You even have the option of tipping content creators and advertisers you especially like.
Brave Rewards and Basic Attention Tokens
To engage within this ecosystem, you'll need to fund your online wallet. One option is to buy BAT at a trusted exchange like Binance. The other option is to earn BAT by viewing ads you're in control of, as mentioned above.
Ads on the Brave browser are showed separately from web content. Ads are often presented in the form of notifications or on a separate tab page. The browser also keeps your personal information private and secure. In fact, you have complete control over Brave ads. This includes being able to select times you prefer, whether advertising images should be hidden and how many notifications you are willing to receive. For instance, you can choose to see notifications between once and five times per hour, or turn them off entirely through the Settings.
You’ll earn 70% of the ad revenue that Brave receives from advertisers. With these BAT tokens, you can do a number of things. You can hold BAT in your online wallet, letting them increase in price over time. You can trade them for other cryptocurrencies or even US dollars on Binance . Or lastly, you can tip content creators at your favorite websites.
A Whole New Business Model
What Brave browser is essentially doing is changing the whole business model we currently use in online advertising. If you think about it, the current model hasn't been around for very long and it's definitely ripe for improvement. In addition, Brave hopes to create a lot more opportunities on the platform. Not just for people browsing the internet, but also content creators and advertisers. We need to get as many of them on board as possible. Don't forget, without them, nothing is free.