YouTube presents a tremendous opportunity to earn passive income online. Unlike blogging or selling courses, which require ongoing creation of fresh content, YouTube allows you to earn revenue indefinitely from evergreen videos.
What is an evergreen YouTube video? These are videos that continue attracting sustained viewership and driving income months or years after being published, without any further work from the creator.
In this post, I'll provide a step-by-step blueprint for researching, creating, optimizing, and promoting evergreen YouTube videos that can earn you passive income forever.
Step 1: Identify Evergreen Video Topics and Keywords
The first step is using keyword research to identify topics and keywords with strong ongoing search volume. These indicate ideas people are continually interested in and actively seeking information on via YouTube.
Some key tactics for finding evergreen video topics include:
Review trending search terms using Google Trends
Analyze suggestions from YouTube's auto-complete search feature
Use Google's Keyword Planner for high search volume keywords
Check Google's auto-suggest for related topics when typing in seed keywords
Search YouTube for your main keyword ideas and review suggested videos for more topics
Look for interests, hobbies, skills, and other themes that are not tied to recent events or temporary trends. For example, evergreen topics around hobbies like fishing, cooking, arts and crafts are always sought after. How-to searches around skills like car maintenance, sports techniques, and software tutorials also have enduring popularity.
Make a list of 10-20 possible evergreen video ideas and keywords to research further.
Step 2: Validate Keyword Demand on YouTube
Once you have broad topic ideas, the next step is validating actual search demand on YouTube specifically to confirm video potential.
Tools like TubeBuddy's keyword research functionality help analyze keyword viability for YouTube. Look for:
High monthly YouTube search volume
Low YouTube competition measured by total competing videos
Relevant traffic for your target audience
Additionally, install VidIQ's browser extension to get keyword search volume and competition data right within YouTube's interface as you research topics.
Only move forward with evergreen keyword ideas demonstrating sufficient search volume and room for new videos. Now it's time to start crafting content.
Step 3: Produce High-Quality Evergreen YouTube Videos
With your targeted keywords validated, it's time to produce videos optimized for evergreen sales potential.
Key elements for evergreen YouTube videos:
Helpful, educational focus - teach viewers something useful [4]
Entertaining style - combine information with humor, visuals, editing, and crisp pacing
Production quality - high-value content presented in a polished, professional way
Timeless guidance - avoid references to current events, trends, or moments in time
Comprehensive - provide reams of information covering all aspects of the topic
Optimized title and description - leverage keywords naturally while captivating viewers
Engaging thumbnail - use bold colors/imagery that grabs attention
Strong call-to-action - motivate viewers to like, comment, share
Valuable resources - share related materials through links in description
Invest time upfront in creating evergreen content that educates, entertains, provides value, and endures through the ages.
Step 4: Optimize Your Videos to Rank Well
Conduct keyword research and identify topics. Validate demand. Produce amazing evergreen videos. But don't stop there!
Optimizing your videos for discoverability is crucial to driving passive income long-term.
Optimization tips:
Have a keyword-optimized title, description, tags, transcript, subtitles, end screens, and metadata
Include links to other relevant videos in description and cards
Create playlists around your topic to boost watch time from each video
Encourage viewers to like, comment, share - signals to the algorithm
Share your videos on social media and relevant forums
Ensure you implement best practices for video SEO from the start so the algorithm indexes and recommends your evergreen content for more visibility.
Step 5: Continuously Promote Your Back Catalog
The work doesn't stop once your evergreen video is uploaded. In fact, ongoing promotion of your back catalog is key to driving sustained momentum.
Make it a habit to:
Feature older evergreen videos in new content, end screens, and cards
Re-promote top evergreen videos on social channels
Update descriptions, titles, tags to reflect evolving search patterns
Interlink your evergreen videos to perpetually bring in new viewers
Repurpose evergreen video content into new formats like shorts, podcast episodes or blog posts
Promote your greatest hits frequently. The more discoverable you make your evergreen library over time, the more repeat traffic it will earn you.
Start Earning Passive Income from YouTube Today
Creating evergreen YouTube videos is like planting a content forest that will keep your channel thriving for years. Following this blueprint will empower you to continually produce evergreen videos that pay you for months and years to come with no added effort.
YouTube presents an immense opportunity for creators given its massive audience combined with evergreen video potential. Begin your passive income journey today.
Implement these steps, keep producing high-quality evergreen video content, and you'll be earning passive income from YouTube for years to come!
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