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How Ewan Gower Built TinyWow into a Free Tool Titan



TinyWow is a website that offers a variety of free online tools for editing and converting files. Founded in 2018 by Ewan Gower, the site has grown to become one of the most popular of its kind in the world, with over 6.6 million visits per month.


From Frustration to Inspiration


Ewan Gower's story starts with a common entrepreneur's motivator: frustration. Tired of clunky and expensive online tools, he envisioned a platform offering high-quality tools for free, prioritizing user experience and accessibility. This personal drive fueled the creation of TinyWow in 2018.


Building a Toolbox for Everyone


TinyWow's success lies in its diverse and user-friendly toolbox. From file conversion to AI-powered text generation, the platform caters to a wide range of needs, all with a focus on ease of use and efficiency. The quality of the tools shines through, with features like accurate PDF conversions and lossless image resizing.


TinyWow offers a wide range of tools, including:


  • File conversion: Convert PDFs to Word documents, images to PDFs, and more.

  • Image editing: Remove backgrounds from images, resize images, and more.

  • Video editing: Compress videos, convert videos to GIFs, and more.

  • AI tools: Use AI to generate text, translate languages, and more.

  • Other tools: Split PDFs, compress files, and more.


Freemium Model with a Premium Touch


While TinyWow champions accessibility with its free tools, it also offers a premium subscription. This option unlocks additional features like ad-free browsing, captcha-free processing, faster speeds, and early access to new tools. This caters to users who need more power and convenience, while still maintaining a core offering for everyone.


Key Milestones and Recognition


TinyWow's growth has been impressive, reaching over 6.6 million monthly visits in just a few years. This meteoric rise has garnered attention from major publications like The New York Times and The Wall Street Journal, solidifying its place in the online tool landscape.


The Future is Bright


With a commitment to quality, affordability, and user experience, TinyWow is poised for continued success. The company actively develops new features and tools, constantly striving to improve its offerings. Gower's dedication to customer service fosters a loyal community, further propelling the platform forward.




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